By creating this Chair, HEC Paris and Bouygues were responding to four challenges. More specifically, the Chair was aiming to support excellent academic education and complement the practical training of high-level professionals by explaining the ways to set up efficient partnership, the mechanisms to create social value, and to demonstrate how organizations can work for the common good.
Bertrand Quélin, Professor of Strategic Management at HEC Paris and Chair holder says in 2020: “By creating the “Smart City and the Common Good” Chair, Bouygues is supporting academic research and higher education in a broader sense alongside HEC Paris.”
The Chair 'Smart city and the Common Good' was the masterpiece of a large partnership signed between Bouygues group and HEC Paris.
The objective was to collaborate through both academic and institutional events.
A complementary aim was to help to promoting new businesses related to urban transformation, and to enhance the interfacing between HEC graduates and Bouygues' managers, and then improve the spread of each brand name.
For the Bouygues group, the creation of this chair forms part of its firmly-held belief that meeting essential day-to-day needs with an ethical and a responsible attitude helped to drive improvement for society as a whole.
In response to the challenges of population growth, urbanization, climate change, managing health risks, digital and technological transformation and changing user behavior, the innovative solutions offered by Bouygues for the city of the future form a core part of the mission pursued by the Group’s people: that of “making life better for as many people as possible every day”.
For HEC, the “Smart City and the Common Good” chair formed part of an overall policy of nurturing future generations and thinking towards a more sustainable and inclusive world.